The Power of Labels ~ Choose Your Label, Change Your Life

by on January 25, 2011

Have you ever given any thought to the POWER of Labels? Whether it’s on a cereal box, on a handbag, or the hood of a car, a Label says a lot about the product, the company, and whether we like it or not, the kind of person you are for buying it.

And to take that a step further ~ what about the power of  labels you apply to yourself? Or that you allowed society to place on you?

For instance, children who are struggling to learn, if labeled as ‘gifted’ or ‘advanced’, can begin to find themselves ‘fitting the label’. (Have a look at the “Teaching Tale” )

“The most expensive thing on earth is the opinions of other people, and the Label of Yourself that they have sold you.” ~ Joe Schroeder

My friend and Home & Small Business Network colleague, The GREAT Edward Elliott, in his latest Share Your Dream Friday blog post introduced Tonya Heathco. While every one of his Friday Dreamers is inspiring, this lady’s story really struck me.

Why? Because she decided that if Edward can call himself “The Great”, then she could call herself “Terrific Tonya”, and from that moment, the epileptic seizures that had plagued her life Stopped!

Not diminished.

Not lessened.


Just pause a moment and take that in….

So, here’s a little exercise for you.

Take a notepad, and at the top of a blank page write –

I AM …

For the next 5 minutes, write down every single label you can think of that you use to describe yourself, or that others use in talking about you.

  • I am a woman
  • I am a wife
  • I am clumsy
  • I am talkative
  • I am fat
  • I am a teacher
  • I am broke
  • I am a good driver
  • I am lazy
  • I am a good speller
  • etc, etc, etc

Doesn’t matter whether it’s physical, mental, or a job description ~ Just Write It Down.

When the 5 minutes is up, go through the list and Cross Out all the labels that Don’t Serve You.

Cross out the ones you hate, the ones you wish weren’t so, and the ones you can hear in your mother/teacher/highschool bully’s voice. Also cross out the job titles – unless the work it describes is what you were Born to do and fills you with joy every day.

What you’ll have left is the good stuff.

Don’t be surprised if it’s a short list.

(PS. Some of the stuff that’s left might be things you can’t change ~ like your age, or being short or left-handed. While there may be things you can do to mitigate or improve on those labels – like wear 6″ heels – generally they’re in the  ‘Just Deal With It’ department.)

Now comes the fun part.

Start a new page. Write at the top –


  • An Opera singer
  • A Millionaire
  • on the Dean’s list
  • Skinny and fit
  • Flying First class every time
  • a great marketer
  • Brilliant at public speaking
  • A great leader
  • a Diamond Distributor/Eagle/Starfleet commander
  • A Goddess

Have fun with this. Play. Let your imagination run wild. List all the things you wish were on your first list.

I’m giving you permission to CHOOSE YOUR OWN labels.

When you’re done, choose one (or more if you wish) to Truly Own. The one that fits like a glove – you’ll know it when you find it.

And … here’s the Magic Part … Begin to say it out loud.

Refer to yourself as …. whatever it is.

Say it in the mirror, morning and night, with a smug grin on your face and a knowing twinkle in your eye.

Use it in your signatures and introductions.

And prepare to be amazed at the deliciousness that unfolds.

“Whoever you tell the world that you are, is what you will live to prove, day in and day out.” ~ Joe Schroeder

And don’t forget to give consideration to the labels you give others.

If you’re constantly telling your kid he’s ‘being stupid’, do you really think he’s going to be anything else?

If you call your husband unromantic, your roommate sloppy, your upline unresponsive, you’re basically affirming in them all the things you don’t want and you are going to get more of the same.

Speak greatness INTO people and become what Joe calls “A walking reward.”

There is no denying the Power of Labels – it’s been proven over and over again that what you think you become.

So what’s YOUR new Title, scrumptious one?

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{ 49 comments… read them below or add one }

Nancy Shields January 25, 2011 at 4:55 pm

Hello Goddess Jacqueline,
What a wonderful blog my friend on labels…I AM a walking reward and I so agree on labels – they start right off in grade school where teachers label and those darn labels stick and that is why it’s so important as a parent to be involved in your childs education and make sure the labels are GREAT ones and not the negative kind!!!
In love and light to you,


Lorri Ratzlaff January 25, 2011 at 6:36 pm

Dearest Goddess Jacqui — you have made such an impact on my day — my week, month, year, life … I can’t even begin to describe how grateful I am that I read this today!! Labels are preposterous and I am STOPPING the bad ones right this minute!! Only the great ones will survive! I am so grateful to you, and so many people, for causing me to look, REALLY LOOK, at myself and change me, from the inside out.

This is such an incredible blog post — must rush off and share it now!!

Thank you goddess!! Not sure what my new signature line is yet, but I’ll let you know when it’s come to me!!

Till then … I COMPLETELY love and adore you!!
Lorri Ratzlaff´s last blog post ..What’s Worse Than “ANTS” at a Picnic


Jacqueline Gates January 25, 2011 at 7:43 pm

And you, goddess Lorri, are a gift beyond compare to each and every woman you meet.


Lorri Ratzlaff@inspiredintoaction January 26, 2011 at 1:30 pm

I had my 18 year old, soon to graduate high school, daughter watch this … I could SEE the wheels turning!! Love that!! Thanks Jacqui!!


Jacqueline Gates January 26, 2011 at 1:45 pm

As always, honey, you make my day!


Nathalie Villeneuve January 25, 2011 at 7:19 pm

Dear Jacqueline,

I loved your post… Great job.. I loved doing the exersise…

I am a Luminous Artist…=)

Thanks so much for what you contribute everyday…

Much Love,



Jacqueline Gates January 25, 2011 at 7:42 pm

You Are, indeed!

And thank you for sharing your gift with us on Facebook.


Debbie Lattuga January 25, 2011 at 8:36 pm

Hi Jacqui,

I am a brilliant, high paid, in demand public speaker. And I help 1000’s of people every year! I love my life! (and you!)
Debbie Lattuga´s last blog post ..Authentic Happiness Part 2


Terrific Tonya Heathco January 25, 2011 at 11:38 pm

Thank you for posting this article and giving power to my title. You are an Angel and I know you and I will be working together soon to bring more awareness of the importance of titles .

Titled without a sense of entitlement-

Terrific Tonya in TN


Shelly Allen January 26, 2011 at 6:19 am


I love this video so much…

I am going to share it with my three children!

I’ve told them this before but…

I BELIEVE coming from you, it will be much more POWERFUL (in a Goddessy sort of way)

Hope to see you in March!

Shelly Allen´s last blog post ..Mobile Ready Lead Capture Pages In Less Than Five Minutes


Jacqueline Gates January 26, 2011 at 12:12 pm

Isn’t it amazing how we can tell our kids the same thing over and over, but when someone else says it, it’s gospel!

My mom-in-law told me that my husband, aged about 6, came home from school one day and went off to wash his hands before dinner without being told to.
When congratulated on it, he replied that Miss So-and-So said he should.
Mom-in-law nearly hit the roof since she’d been nagging him all his life LOL


Holly January 26, 2011 at 2:24 pm

Great post Jacquie!! Labels.. yes we do tend to live up to them don’t we.. Provided by others or ourselves!! I love your ‘exercise’ idea so I will do it!! It will be fun to see what I am putting up with! LOL

PS> Awesomely glad to hear you are not a couch potato!!
Holly´s last blog post ..Blog Mastery Award


Zac@hair removal cost January 26, 2011 at 2:29 pm

Joe Schroeder had it right! Your own self perception is the first step in broadcasting how others perceive you.


Kellie Hosaka @network marketing home business training January 26, 2011 at 6:48 pm

Aloha Goddess Jacqui!

Oh, I just love this post! This is so very accurate. I used to label myself as “fat, shy, and not too smart” and that’s who I ended up being as an adult with many challenges.

Thank you for this most delicious article on labels. I remember reading about the study on children you mentioned in your video and it’s true. Once we start labeling ourselves with the labels we want and believe in our heart. The reality on the outside starts to become the labels on the inside.

Oh, you are so wonderful Goddess!

Much love & aloha,
Kellie 🙂
Kellie Hosaka @network marketing home business training´s last blog post ..Making 2011 Your Best Year Ever – Take Action and Be Accountable


Melissa McCloud January 27, 2011 at 1:10 pm

jacqui this was such a fun exercise… i’m going to assign it as fun-work for my team (rather than homework). i learned at a pers dvlp seminar years ago that “I AM” are the most powerful words you can use to define yourself, and sadly we put negative “stuff” after “I AM” that replays in our head all day long. but guess what? I AM a powerful internet marketer that attracts FUN networkers who want to grow an international business!
Melissa McCloud´s last blog post ..Tiger Mom Marketing


Laura Morris January 27, 2011 at 6:49 pm

HI Jacqui

Beautiful Goddess that you are!! I am blissfully moved and can’t wait to do this exercise tonight. I want to apply some time and thought, and arrive at my true label. I will share! I have been following our good friend The Great Edward Elliot and marvel at how he lives up to his label so beautifully. We must have tea and biscuits together on skype one day soon!! I love your energy and want to learn from your playful fun style. Thank you for being you so freely.
With Love,
Laura Morris´s last blog post ..Online Social Networking and MLM- A Reality Check


Nicole Rushin January 28, 2011 at 9:33 am

For some reason I missed the end of this post when I saw it tagged in FB.
I am a genius, creative writer – the spirited Nicole~
Sparked by sudden flashes of insight and Satori!
Nicole Rushin´s last blog post ..Listening to the Birds


Cori Hughes January 28, 2011 at 4:28 pm

Dear Goddess Jacqui,
I thoroughly enjoyed this post. While reading it I was thinking to myself that I do not tend to give myself bad labels (lazy, not smart enough, unmotivated) which is good it has probably saved me a lot of heartache, but at the same time I do not give myself good labels either. And so that is what I am going to do today, I am going to think of a list just as you said of my good qualities and begin using them as labels! They are going to make my days a whole lot more fun!!! Thanks for the post


Beth Hewitt January 28, 2011 at 5:28 pm

Good Day Goddess,

Jackie, you may have heard me call these horrible labels ‘crumble buttons’ because they make us crumble, when truth be told there isn’t much substance in them.

The sooner we rid ourselves of them and start to label ourselves in such wonderful way the better for everyone….which means from this day fourth I will be known as Beautiful Behind Brilliant Best Beth Bar-none!

Thank you for being you! You are really good at it. xxx

Beth 🙂
Beth Hewitt´s last blog post ..How to Build a Community on Your Blog


Jacqueline Gates January 29, 2011 at 12:52 pm

“Crumble buttons” ~ oh, that’s utterly Perfect!
Thank you for adding to my vocabulary, Brilliant Beth!


Angel Taylor January 29, 2011 at 5:31 pm

I don’t know why it’s been so long since I’ve been here! I always enjoy your posts and this one is no different. It’s amazing how many labels we actually have for ourselves that don’t serve us. I had fun creating my own labels lol so thank you!

Oh and I love your popup tea party! Brilliant as usual Goddess Jacqui!

Angel Taylor´s last blog post ..3 Ways To Writing a Better Article Fast


Benny January 29, 2011 at 8:44 pm

Good afternoon Goddess Jacqui,

I’ve been back to your site a few times this week and it is infectious! You and your essence are magnetic. I love the labelling, they say to ‘be’ the person that you envision when you have succeeded in what you want to achieve.

Thanks you again M’Lady!

Benny´s last blog post ..A Message to All UK Students


The GREAT Edward January 30, 2011 at 12:06 am

Hey Goddess Jacqui,

Blessing to you my friend. I am so grateful for you in my life. Thanks for taking the time to share your thoughts on labels. It is through my connection with you that I first became aware of them. The the little yellow book showed me at a deeper level so much that I decided that I was GREAT and needed to remind myself of it often. You are The Goddess!

Thanks for all that you do.

Keep your dreams alive!

Make it a great day!
God Bless,
The GREAT Edward!
The GREAT Edward´s last blog post ..Share Your DREAM Friday – With Special Guest Dreamer Samantha Kerik!


Willena Flewelling January 30, 2011 at 3:59 am

>>> children who are struggling to learn, if labeled as ‘gifted’ or ‘advanced’, can begin to find themselves ‘fitting the label’. <<<

I was 52 when I learned that I have ADHD. I have never been diagnosed… didn't need to be… I am written ALL OVER any book I have ever read about it. For me, it was a blessing to understand for the first time in my whole life that I am NOT lazy or irresponsible or stupid… there is a REASON why I think and act the way I do.

Fast forward five years. "There is no such thing as ADHD! Don't ever slap yourself with that label!" my mentor told me. At first I had a hard time recognizing that what was useful to me at first, had become an excuse for not doing certain things that were well within my ability to learn to do. And it took me back about four years…

Garret LoPorto wrote a book called "The DaVinci Method." His take on the question is, "ADHD is only the downside of something very wonderful and positive. ADHD tendencies only show up when someone with certain brain wiring persists in resisting who he is, and tries to fit into the mold set by society."

Garret goes on to say the person with ADHD is really a gifted individual with a wonderfully refreshing ability to see things others don't see… a flexibility… the ability to leap from one thing to another with great agility… and much more. His whole book shows what such a one is capable of. It is SO much more powerful than focusing on the ADHD tendencies that do show up when I let them.

Once again, I thank you, Jacqui. What you say in your video is so true! I still get caught seeing the downside instead of reveling in who I am… but I am learning!

Willena Flewelling
Willena Flewelling´s last blog post ..I Never Believed Him – Before


Darlene Davis January 30, 2011 at 11:35 pm

Goddess Jacqui,
You have a magical ability to bring a smile to my face, a song to my heart (can’t get Mame to stop playing), and a truly happy way to view myself. Haven’t yet come up with that special word that works with “Dar”, but your article has pointed me in the right direction.

You truly add spice to life, Jacqui … and I know there will be a day when you’re in the lead of a Broadway musical!
Darlene Davis´s last blog post ..Facebook Fear Factor – A Love Story


Yasser Khan@Personal Development Online January 31, 2011 at 4:35 am

Hi Jacqueline!

What you’re talking about in this post can also be called a meme, which also is central to the brand of You Inc.

Yes, we do tend to fulfill the labels others and we ourselves attach to ourselves. I believe what you focus on, expands. So results naturally flow there.

Yasser Khan
Yasser Khan@Personal Development Online´s last blog post ..How to Sell Anything To Anyone During Good Times…Or Bad


Melodie Kantner January 31, 2011 at 3:31 pm

Hi Jacqui,

I really love this exercise. I have a few labels I need to change. Thanks for posting this video.
Melodie Kantner´s last blog post ..What Abundance Have You Attracted In 2010


Val Wilcox @ Empower Your Life February 1, 2011 at 6:40 pm

Goddess Jacqui,
Such a wonderful idea to empower yourself by owning the positive labels & releasing the ones that don’t serve you. Time to go make my list and get on the ball!
Val 😉
Val Wilcox @ Empower Your Life´s last blog post ..Where Did THAT Come From


Beth Allen February 2, 2011 at 10:33 am

I LOVE this post, Jacqui! This is a post every young teenager should read/ watch and complete the exercise. Wow, I used to really let labels run my life. It was similar exercises to this, put in to practice consistently like daily affirmations, that made a world of difference in my self-worth and how I carried myself in the world.

Now as a mom, I am very conscious of labels once again. My son, just 3, is painfully shy until he warms up. Even with his friends and teachers he sees every day at school ~ they excitedly say hi to him in the morning and he clings to my leg, doesn’t open his mouth, and so hears over and over “don’t be shy” or “oh, he’s so shy”. I don’t say it because I don’t want to reinforce it, but he still hears it all the time! That’s where the real work of parenting lies ~ working with your children so that the labels others impose (which we all know are the worst) do not define them.

I have to say, I love that you are a self-declared Goddess. I knew I loved you right away because of that. My 5 roommates and I in college were the Goddesses in the big green house. 🙂

OK, off to share this amazing post, thank you for sharing your beauty, wisdom, eloquence and belief in each of us!
Beth Allen´s last blog post ..The Trapeze Turning the Fear of Transformation into the Transformation of Fear


Beth Allen February 2, 2011 at 10:38 am

Oh, and I also have to say that I appreciate you giving us “permission to choose”. I think that is such a powerful part of the equation ~ giving ourselves PERMISSION. I once worked with a coach during my highly perfectionist days who gave me “permission to be human”, and I remember it just melted me to tears. I don’t know exactly the reason, but there is so much power in that word, and it’s something we far too often deny ourselves of. So thank you for the permission Jacqui! 🙂
Beth Allen´s last blog post ..The Trapeze Turning the Fear of Transformation into the Transformation of Fear


Jason@Make Beats February 2, 2011 at 8:20 pm

Hey Jacqueline,

I like your little 5 minute exercise, but I can tell you from now that I’m going to have a pretty short list. Getting rid of the bad labels at once is something I plan on doing. I agree with what you had to say in your video. I hope I can start learning how to reveale who I really am. Thanks for this inspirational post Jacqueline, I learned a lot.
Jason@Make Beats´s last blog post ..Rap Beat Makers – Free Website For Top Notch Online Beat Making


Jacqueline Gates February 16, 2011 at 12:11 pm

Sir Jason, you are so amazingly talented at what you do, that your New Label will be absolutely Stellar, I have no doubt!


Monick Halm February 2, 2011 at 8:34 pm

What a great post! I LOVE IT!!! And you’re right, labels are so powerful. Thanks for sharing this and giving people permission to be their own creation.

Much love,
The incredible, magnificent, powerful, light-working billionairess Monick


Jacqueline Gates February 16, 2011 at 12:10 pm

Now THERE’s a title!! Love it, Magnificent Monick!


Dan Johnson February 3, 2011 at 10:45 am

Great post, I’m now making my list thanks to your insight. Look forward to reading your many other post as well.


Belinda Cunningham@bowentherapy February 10, 2011 at 4:02 pm

Oh Jacki
Great post and I so enjoyed doing the exercises. Bit frightening how many negative labels popped in my head. Much preferred the Nobody knows yet that I am exercise. Keep them coming.
Belinda Cunningham@bowentherapy´s last blog post ..Bach Flowers for Over-sensitivity to Influences and Ideas


Jacqueline Gates February 16, 2011 at 12:09 pm

It can be scary to see how many labels we wear without meaning to … But I bet you have a Bach Flower remedy to help with shedding them too!

I’m a huge believer in holistic medicine and have been using Bach remedies since my babies were tiny.


Dr. Erica Goodstone February 12, 2011 at 10:54 pm

Dearest Goddess Jacquie,
You are truly a walking reward. Ever since the first time I met you online as Goddess Jacquie, you have been living into that role more and more profoundly. I watched your wonderful video about Facebook Etiquette, spoken so eloquently. I just completed a very special weekend called “Release” run by Ellie Drake, the founder of My new label is this: I am a Spiritual Relationships Expert helping Men and Women Heal Through Love
Dr. Erica Goodstone´s last blog post ..Valentine’s Day Love


Jacqueline Gates February 16, 2011 at 12:07 pm

Dr Erica, thank you so much for your kind words. You are such a gift to those of us lucky enough to meet you.
I love Ellie Drake (what a goddess she is!) and the whole Braveheart Woman community and I can believe that your weekend was special indeed.

Bliss-ings, dear one.
g aka J


Miriam Buhr February 16, 2011 at 8:55 am

Absolutely a game changer because it can expand your ‘self,’ lift you to higher planes of thought and ultimately lead you to the paths you’ve always dreamed as a young child!

Read this article and Watch the entire video more than once…pay close attention to video segment starting on 3:52….A Paradigm Shifter!
Miriam Buhr´s last blog post ..5 Ways To Pump Up Your Mindset


Jacqueline Gates February 16, 2011 at 12:07 pm

Oh I do SO adore you, goddess Miriam!

And I’m beyond excited to be working on our Super Secret Project together!


MandySwift@FitnessMarketingMadeEasy February 24, 2011 at 2:10 pm

Hi Goddess! You make some very powerful and thought provoking statements in this post. I love it! I teach marketing, and what I tell everyone is that in today’s online marketplace you have a brand whether you realise it or not. Whatever you choose to say (or not say) is somehow ‘labelling’ you. And absolutely, how you choose to label yourself, and the labels you allow others to apply to you, have a profound effect on your Mindset, and therefore your success as you go forward.
And you take it to a whole new level here! Parents have a HUGE responsibility in the labels they give to their children. And as adults, we have a lifetime task of peeling back the layers of that onion and finding our true authentic selves again. You are so right when you say ‘don’t be surprised if the list you are left with is not very long’. When you find that list, your true authentic self, a whole new world opens up in every sense.
Would love to hear your thoughts on that. Thanks for posting 🙂
MandySwift@FitnessMarketingMadeEasy´s last blog post ..YouTube Marketing – Every Marketer’s Dream


Jacqueline Gates February 25, 2011 at 8:24 pm

Goddess Mandy, the labels we ‘get given’ throughout our youth – whether by parents, family, teachers or peers – have such power over us!
And yes, it’s just like peeling an onion and though it can make your eyes water, it’s so worth it!!


maxine May 29, 2011 at 9:04 pm

when I was young, about 12 years old, my family moved to the city, went to school in a private school where I felt so completely different. My mother somehow knew I was struggling over something, and labeled me as a “slow learner”. I didn’t mind at all as I didn’t realized what it was. But today, when I remember it, I feel like my mother have perfectly made me imperfect.
maxine´s last blog post ..Difference Between Online Shopping and In Store Shopping


Mark@PR Agency Derby June 1, 2011 at 7:16 am

Really nice piece, reminded me of The Secrets concept of “thoughts become things”.
As a psychologist by former trade, I can confirm that there is a real and proven benefit in writing down your desires, what you want to be, how you want to be.

Its like you are making the commitment to becoming that thing.


Sire June 5, 2011 at 8:38 pm

It’s so true, being labelled by someone else can have a debilitating effect. And if you allow that label to represent who you believe yourself to be, then it’s no wonder that so many people live a miserable life.

Well done Jacqui on allowing those who read this a way to see who they really are and how to become the person they want to be.
Sire´s last blog post ..Which Is Of More Value A Tweet Or Google’s 1


Joann Fabrics Coupons July 4, 2011 at 12:40 pm

You may have not intended to do so, but I think you have managed to express the state of mind that a lot of people are in. The sense of wanting to help, but not knowing how or where, is something a lot of us are going through.


Zaman@Online Casinos July 11, 2011 at 8:58 am

“I am a good driver”
Wow, this looks so astonishing, at least for this side of the screen user, yes, because people always say, Zaman, You are just amazingly bad driver, this is just because sometimes don’t give importance to red light, and secondly, don’t like when people do overtake, that is why ma vehicle over take them. LoL. Yes, it was bad and old joke for sure. Anyhow, nice posting, it was worthy to read. Keep it up.


Mark Testa@california mls listing October 20, 2011 at 5:49 pm

What a truly powerful thing, label is. It has the power to change one’s mindset and perception about self thus ultimately brings positive change in one’s life. Truly amazing.


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