Each of us – yes, even you! – has at least something on which to start building our brand … a love of dogs (Cesar Milan), an insane work ethic (Will Smith), or a simply divine cleavage (Jayne Mansfield – pictured) … and I’d bet that most of us have purchased business tools and info that we have never fully utilized.
So many times we think we that what we have isn’t enough, or is too complicated, or god forbid, is last year’s model! **note- applies to all tools, including cleavage **
We don’t use what we have because what we don’t have is somehow always better.
We have a nasty tendency to underestimate the power of a tool because it’s free (like Facebook and Twitter) or overestimate it because it’s vastly expensive (*insert new launch name here*).
Likewise we drool over self-made phenomenons like Lady Gaga, Mark Zuckerberg and Jonathan Budd, but dismiss that earth-shattering idea we had last week as ‘silly’ and not worth pursuing.
This goddess is willing to bet that you have things that you know how to do but aren’t doing and tools that are still under-utilized, and if you just started to use what you have, fully and completely, your business and your life would move forward.
Am I wrong? Probably not.
So dahlings, let’s begin by taking a full assessment of everything we already have and start utilizing it fully.
- Set up your Facebook fan page properly and begin a campaign to personally meet with 5 new people per day;
- Write an article and submit it to the social bookmarking sites like Reddit or Ezines;
- Take your blog seriously and fill it with wildly valuable content;
- Use your webcam or video camera to make videos and load them on toYoutube;
(Don’t be scared – it took me three months to scrape up the courage to use my Flipcam!)
- Don’t forget the old-school winners like flyers, pull-tabs and postcards.
And remember, Google is your friend when it comes to answering the “How do I?” questions.
Now of course, once you start to use what you have, you may find that there’s something else you need – an auto-responder, capture page, splash pages, etc – and that’s quite ok.
With your new-found resourcefulness, you’ll be able to choose exactly the right tool for the right price and utilize it fully to make it worth every penny and minute of your time.
And your time, of course, is really the most important thing you have.
the goddess Jacqui