What Has Justin Bieber Got That You Don’t?

by on June 9, 2011

I have to admit from the start that I actually had only heard OF this young man before writing this post, and now, having heard a few of his songs on YouTube, I have to say … with as much grace as possible … that I think you need to be between twelve and twenty to really appreciate his voice.

However …

The boy has over 10 million followers on Twitter (Oprah “only” has 6 million);

he has 550 million views for just one of his songs on YouTube and just over 1.2 million subscribers;

and I read somewhere that last year 51% of the music sold was his.

This is incredible for a 17 year old kid who started by putting his stuff on YouTube!!


As I discussed on my wildly popular post on Lady Gaga, there’s always a back-story to what looks like an overnight success, and the more I read, the more I realized that there are a multitude of marketing lessons to be learned from Justin Biebers’s rise to hysteria-producing fame.


Lesson # 1 ~ Believe in Your Gift and Work Your Arse Off

Every single one of us has something to bring to the world, but let’s face it, good singers are a dime a dozen. The ones that become stars are the ones who spend countless hours honing their skills and working day in and day out to create an audience for themselves.

This is what sets Justin Bieber apart from millions of other cute boys with good voices. From the age of 12, he was putting shaky homemade videos on YouTube of himself singing covers of famous songs.  He worked diligently to get views and subscribers.

One comment I read on his channel reminisced about when he would leave a comment on a new channel saying, “Hi, I just made a new video and I’d love you to hear me sing. Peace, Justin.”

Here’s what you can take from this, scrumptious one ~

Do something every day to improve your skill, craft your story, focus your message.

Systematically work ways to get your information in front of more people.

“Identify a way to exploit your talent and get to work.
All the planning in the world is no good if you don’t follow through. Become a robotic action-taker.

You only get paid for done.” ~ Craig Ballantyne


Lesson # 2 ~ Surround Yourself With People Who Celebrate You

You can’t go it alone.

The family-type atmosphere of the management team around Justin Bieber has been remarked upon often, but in the beginning it was just his mom, and the fans he was creating through YouTube.

If you’re going to succeed in this game, you need to be part of a community that celebrates and supports you, but still has the gumption and bittersweet kindness to tell you when you’re screwing up, or skiving off.

That being said, this goddess has little patience with those who say they can’t do such and such because their spouse/family doesn’t support them.

This is YOUR life, darling heart, and a little familial discomfort is a lot better than the soul-killing regret of unrealized dreams.

Lesson # 3 ~ Take Full Advantage of Windows Of Opportunity

Justin Bieber will only be cute for so long ~ and his work ethic shows that he understands that. He knows that this kind of opportunity  will probably not happen again. He has a chance to do something really special, and that’s the reason he’s willing to work so hard.

As marketers, the really big, change-your-world-overnight opportunities arrive more often than the chance for pop superstardom, fortunately, but so often we miss them because we unprepared or looking the other way.

When you have the chance to get coaching from a master, speak up and go for it.

While everyone else is goofing off for summer, plan and prepare for that moment in early fall when the masses realize that Christmas is coming and they’d better earn some money and buy some gifts.(Hint – that’s a seasonal window of opportunity that all too few take advantage of!)

Don’t let fear or insecurity stop you. The world is waiting for you to be a hero, and that will only happen if you grab the chances you’re given.

And finally ~ Never Say Never

Justin Bieber was born to a single mom, in a tiny town where most kids went to work in one of the big factories. His dad left before he was one year old. He had every excuse in the book as to why he couldn’t succeed ~ if he’d wanted to use them.

But he didn’t.

It was his choice ~ just like it’s my choice and your choice ~ to dream of something better, to take our gifts and maximize them, and to take action every day, to strain our potential till it cries for mercy.

You and I may never have millions of Twitter followers, or get to spend 48 hours with P Diddy, or a movie made about our lives, but we can have the freedom and security we yearn for.

  • Believe in yourself and your luscious uniqueness.
  • Celebrate, cultivate and promote it.
  • And take action every day.

You only get paid for done.



the goddess known as Jacqui


PS: Do pass this on, won’t you? And there’s that lovely new Google +1 button for you to vote on too.

I’d so appreciate it!

And if you’re new here ~ do opt-in on those little boxes beneath the interview video so we can keep in touch.


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{ 17 comments… read them below or add one }

David@Flowers by mail June 10, 2011 at 5:47 am

People always think that these successful people had their success overnight by a lucky shot or something. I really believe that there is more to it. Success requires exclusively the “right mindset”. If you can look at the big picture clear enough, then and only then you’ll become successful. Thanks for these great advices.
David@Flowers by mail´s last blog post ..Can you give flowers to a man


Calli @ Wedding Favors June 10, 2011 at 8:18 am

Hi Jacqui,

Justin Bieber’s stardom was really impressive. He’s got a lot of haters and I’m not sure if they hate him because of his looks, voice, or his fame.lol They can’t deny though that JB is really talented and he deserves where he is right now. I don’t have a Bieber fever but I admire him. 🙂


Nicole Rushin June 10, 2011 at 4:46 pm

His story is a great example. Kudos to you for digging it out and reading about him. I don’t know if I have ever heard one of his songs. How strange. Where have I been living? I like this line, ‘This is YOUR life, darling heart, and a little familial discomfort is a lot better than the soul-killing regret of unrealized dreams.’ Can you just say that a little louder Goddess!
Nicole Rushin´s last blog post ..Calling the Dog


John Cooper June 12, 2011 at 2:05 pm

Hi Jacqueline,
I have just recently joined you site. Is that Google +1 button is not working or may be its not working in my browser whatever. Well this really a great post I great fan of Justin. That boy is just brilliant and very very talented.
John Cooper´s last blog post ..Nausea and IBS


Michael June 17, 2011 at 7:10 pm

I totally agree with the 2nd one – you have to have someone that how you call it – celebrates you.

I have tried doing few things (in the art form of dance) and it can’t be done with no help. sure thing, 100% true.

thanks for the post Jacqueline
Michael´s last blog post ..The seven segment display and us


The GREAT Edward June 18, 2011 at 7:39 pm

Hey Goddess Jacqui,

Thanks for this great message. Justin is such an inspiration to show us what it takes and that it is possible to live the life of your dreams. The town he comes from is just 45 minutes from my house and I can understand how there would be every excuse for him to not succeed and hence he DECIDED to make it happen.

Keep your dreams alive my friend!
Make it a great day!
God Bless,
The GREAT Edward!
The GREAT Edward´s last blog post ..Share Your DREAM Friday – With Special Guest Dreamer The GREAT Rebecca Woodhead!


Heather@iphone development company June 20, 2011 at 5:18 am

If to compare the followers of Oprah and Bieber… They are different. There are much more children who listen to pop. And it is they who are fans of him. Oprah’s show is for grown-ups.


Nikki @ Video Marketing Chicago June 22, 2011 at 1:08 pm

Never say never is a very powerful statement and I like it. I like both JB and Jaden. JB is indeed very successful in his career right now even if he was once a most-hated celebrity which was just obviously based on insecurity. The way I see it, he still got an attitude even when he reached stardom.


Shivam Garg June 22, 2011 at 1:40 pm

Hey Jacqueline,
Nice post.I like the boy’s songs very much.You are right the difference between him and others is that he has been polishing his skill since he was 12.But I feel he is fortunate that he has found his hidden talent at an early stage because it takes lot of hard work even to find that hidden talent.
Shivam Garg´s last blog post ..Herbspro Discount Codes


Kathy Grin June 23, 2011 at 12:11 pm

I almost have all of Justin’s songs… It is maybe because I admire him… His looks and talent are really amazing… It makes me go crazy over him. He inspires many girls and of course his fans…
Kathy Grin´s last blog post ..Toddler Girl Bedding


Zaman@Best Online Casinos July 5, 2011 at 5:35 am

Surely he has been blessed with something additional, no doubt, accepted and appreciated it a lot. Though, when it comes to us, more particular at this side of the screen, have faith a lot in surroundings, that is family terms. Yes, it amazingly boost up and triggering up one to keep his pace towards the ultimate destination. Anyhow, wishing Justin a bright future ahead. And thanks to you as well Jacqueline Ma’am.


ibyang@Online Games July 27, 2011 at 4:31 am

Justin Bieber and other artists like him are truly successful and have a strong influence among many people. Looking up at their achievements can inspire anyone. To succeed, there are some work and commitment involve, maybe that is what Justin have that other people do not have.


justin@justin bieber October 29, 2011 at 12:15 am

Thanks for this great message. Justin is such an inspiration to show us what it takes and that it is possible to live the life of your dreams. The town he comes from is just 45 minutes from my house and I can understand how there would be every excuse for him to not succeed and hence he DECIDED to make it happen.


Danica Green@Shopping Bags April 1, 2012 at 6:29 am

I’m not a Justin Bieber fan but he is certainly an inspiration. When you want something really bad give the best that you can to achieve.


Elaine Salt@Rental Property Management November 9, 2012 at 11:41 pm

Justine Bieber is really a history. His story inspires not just young people but also people of all ages. Showing off your talents and believing in yourself that you can make it will be the key that will lead to self-discovery. Giving time and exerting effort will make the boost and enhancement for the God-given talents.


Nadia Barbara@web design santa barbara January 16, 2013 at 3:13 am

Pure talent is not enough to thrive in your chosen field. You also need to work hard, practice and persevere in order or you to achieve your goals.


Mei Mayore@Canada Life Insurance Quotes January 16, 2013 at 5:01 am

Justin Bieber is determined to reach his goal (to become a famous singer ) I think that determination is the key factor in his success that pushes him to hone his talent and work harder for the realization of his goals.


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