What Has Lady Gaga Got That You Don’t?

by on March 30, 2011

Image from People.com

Ok, I have to admit it, as odd as it might be coming from a 50-something ex-opera singer, I am gaga for Lady Gaga!

Not so much her music ~ although her lyrics are resolutely uplifting and an anthem for misfits everywhere ~ but it’s the woman herself. She is the sheer embodiment of every precept of marketing and self-development training I have ever read.

Although I’d heard of Gaga – and seriously, dahling, how could one not? The woman is everywhere! –  it wasn’t until I saw Anderson Cooper’s interview with her that I really began to take note of the lessons lurking behind her success.

So let’s answer the title question from a marketing perspective, shall we?

Lady Gaga has a Couldn’t-Possibly-Mistake-Her-For-Anyone-Else Brand/Image

She is a living, breathing, jaw-dropping example of the Power of Self-Labeling.
(It’s what I teach – How could I not love that!)

In the interview, Cooper says –

“She talked a lot about how taking the name “Lady Gaga” kind of allowed her to free herself of insecurities and transform herself into the superstar that she felt she was always meant to be.”

There it is! **goddess happy dance **

The bestest ever proof that Choosing Your Label/Title is pivotal in creating the kind of life you want.

Consummate wordsmith that she is, the originally named Stefani Joanne Angelina Germanotta chose ‘Lady’ to give her instant implied status and a cheeky nod to the powdered wigs and Marie Antoinette-esque costuming she prefers, although I have to admit there’s nothing at all ladylike about the language she’s been known to use!

However, the much publicized profanity also adds to the complexity and sheer authenticity of her branding ~ and the unpredictability makes her a media darling, although I wouldn’t recommend it at your local opportunity meeting.

The French word ‘Gaga’ means to be utterly enthralled by something, excited to the point of madness, and although she says she was originally inspired by the Queen hit “Radio Gaga”, (and the exuberant exhibitionism of Freddie Mercury) when you look at the relationship she has with her fans, the choice of her title is sublimely apt.

**Disclaimer ~ there are many stories about how Gaga chose her name, these are the ones I’ve found most corroborated. But it really doesn’t matter. Gaga knows, you can’t build a legend without myth.

Speaking of her fans,  ~ there is nothing that shows the intuitive genius of Gaga’s marketing mind than her relationship with the growing legion of what she calls her  ‘Little Monsters’.

And this brings me to my second point –

Lady Gaga has a Deeply Intimate Knowledge of Her ‘Market’

In an article in Oprah magazine, Gaga relates how, when leaving a show one night, she saw hundreds of her fans standing in the pouring rain, just hoping to catch a glimpse of her. Without any hesitation, barefoot and makeup streaming, she went into the rain to talk to them and sign autographs.

She said, “All the time I was thinking, what can I do for you? How can I help you? What can I say in my music that makes you love yourself more?”

She understands them. She knows how they think, what they yearn for. The things they hide and the things they cry over. She knows what’s important to them and which sacred cows to slaughter in public to bring awareness to those things.

Believe me, marketers, if we thought about our prospects that intensely, and focused on what They want/need/desire (as opposed to what we want to give (sell) them), we would develop a following as loyal and ‘rabid’ as hers.

Lady Gaga is BRAVE!

Seriously, the girl is insanely courageous in every single aspect of her career. Whether she’s attacking Senators about the ‘Don’t Ask, Don’t Tell’ law, or wearing a dress made of meat to draw attention to the horrors of the food industry, she shows no fear of embarrassment, ridicule or failure.

She understands intuitively that if you cannot be seen, you cannot have an impact, and she’ll do whatever it takes to create an effect.

“In an interview last winter, Lady Gaga recalled her anguish at being ignored as she performed at a bar filled with drunken NYU students. No one paid the slightest attention to her until, fed up, she decided to strip down to her lingerie. “I started playing in my underwear at the piano and I remember everyone was all of a sudden like ‘Whoa!’ And I said, ‘Yeah, you’re looking at me now, huh?’ ” ~ Forbes magazine article

Again, this is not something I’d recommend you do at your next convention, but it does give rise to the question of how much you’ve been held back in your marketing by the Fear of Being Noticed.

And finally, Lady Gaga Works Her Arse Off!

From the time she was a kid playing Beethoven and getting straight A’s, Gaga has applied every last ounce of energy to the realization of her dream. She’s been on tour for nearly three years straight, written, performed and released three Top 10 albums, done countless interviews and still manages to micro-manage every aspect of her image and career.

This is the difference between having a Job and a having a Mission.

So, would you’d like to add a touch of Lady Gaga magic to your life?

Answer these questions:-

But, scrumptious ones, I cannot possibly leave you without a small caution.

If you’re going to try to create an impact without giving a great deal of thought to the Reason and Desired Outcome, Who you’re going to help and HOW you’re going to help them, you run the risk of ending up with Notoriety rather than Fame.

Become what Joe Schroeder calls ‘a Walking Reward’, and you won’t go wrong.

Toot your own horn just to make money ~ and when all eyes turn on you, you will be found to be lacking.

Because, as she reminded herself in an interview,

” ‘Now that you have everybody watching, Lady Gaga, you’d better be f***ing great.’ “

 

Dahlings, I’d be so thrilled if you liked this enough to pass it on to friends.

Use the FB share or Twitter button, and don’t forget to Opt-In so you don’t miss any further deliciousness.


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{ 57 comments… read them below or add one }

Gary March 30, 2011 at 3:04 pm

She is one talented young lady in my book, and I’m an old rocker.. Yes, amazing marketer and love her music…

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Marie-Suzy St-Louis March 30, 2011 at 3:43 pm

Wonderful article goddess!! Indeed she is a genius for marketing herself and we should learn a lot from it. I admire her courage, to not be afraid of being different……and I do think that giving yourself a name can actually make you step out and become the person that you really want to become and make your dream life happen.

Now what title can I give myself?? I’m going to have to think about this one! I’m looking at the painting that Nathalie Villeneuve did about me…..it’s really powerful and daring. Maybe you can help?

Have a wonderful day goddess!

~Marie-Suzy

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susan maricle March 30, 2011 at 3:47 pm

I’m posting this on my LinkedIn status update! A solid marketing lesson using an unorthodox example: the divine Lady G.

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Ryan Biddulph March 30, 2011 at 3:49 pm

Excellent post and all the more reason to *BE YOURSELF!* And you can be wildly successful, for many people are attracted to those who have the confidence in themselves to be themselves. Sounds simple, but how many people are truly being themselves most of the day?

Thanks for sharing Jacqueline 🙂

RB
Ryan Biddulph´s last blog post ..Snag Unlimited- Creative- Genius Blog Post Ideas from&8230&8230

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rawkinmom March 30, 2011 at 4:00 pm

WOW!!!! Great post!!! I love how you used Lady Gaga and how she has branded herself….it does make one think….now excuse me so I can go and figure out my inner Lady Gaga!!!!!!
rawkinmom´s last blog post ..Maple Syrup Tapping

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Nancy Shields March 30, 2011 at 4:30 pm

Shoot for the stars my scrumptious friend and Goddess – isn’t this what you have been doing – we all know you as Goddess….so good for you and branding is so key in business. I have branded myself in 2 businesses so far – both branding with the labels of loyal, honest, sincere and right to the point. Living in truth and inspiring women is also a brand. It’s your style (fashion included), your word, what you believe and most of all CONFIDENCE!

Great article scrumptious friend,
Nancy
Nancy Shields´s last blog post ..We Already Made It

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Val Wilcox @ Empower Your Life March 30, 2011 at 5:35 pm

Jacqui,
If this doesn’t show the power of labels, nothing does. I had no idea of all this background on Lady Gaga. You’re right about not being afraid to be who you are. This proves it!
Val 🙂
Val Wilcox @ Empower Your Life´s last blog post ..Get Out of Your Own Way

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Michelle Shaeffer March 30, 2011 at 6:08 pm

Awesome, awesome post. What a reminder that we need to have a defined mission and the bravery to do what it takes to make it happen.
Michelle Shaeffer´s last blog post ..Weekend Inspiration- Be Great

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The GREAT Edward March 30, 2011 at 6:13 pm

Hey Goddess~

Right behind you on the power of labeling ourselves and having a life of purpose and mission that drives us every day! We can sit back and let life happen around us or we can step into the greatness that we were created to be and live it full out!

Keep being YOU and living the life of your dreams.

Make it a great day!
God Bless,
The GREAT Edward!
The GREAT Edward´s last blog post ..Wisdom In A Moment – Shifting From The Prey To The Predator

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Peter Pocklington March 30, 2011 at 9:21 pm

“Arse” off – luv it, ducks!

Seriously, I have to share this post with my grand-daughter, a Gaga fan at 9 years-old.

You bring out such important points. Especially the ones about the courage AND work it takes. I see the Disciplines of Doership behind your “Godessness” .

Principles to live by.

FREEDOM, STRENGTH and HONOR to YOU!

Mind Freedom + Time Freedom + Money Freedom = Freedom of Location!
Peter Pocklington´s last blog post ..Turning YOUR Dreams Into Reality – It’s a process

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Holly March 30, 2011 at 11:44 pm

Fahbulous, post! Goddess!! I have nothing to add, you have said it so perfectly! I have to admit that I am certainly not as bang on with my audience as she is. I am working on that one!!
Holly´s last blog post ..The best AB exercise of all!

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Danielle McGaw March 31, 2011 at 12:23 am

Wow – incredible post. The fact that Lady Gaga is part of the blog post is great – I like her too – but the message behind it all … it makes me see things so clearly. Stand up and don’t be afraid to be someone special. Know your audience. Reach out to them – don’t just blog at them. Wow. That’s all I can say.

Your post has rendered me speechless and I’m a writer! 🙂
Danielle McGaw´s last blog post ..Have You Been Invited to Triberr Yet Want an Invite

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Lorri Ratzlaff@inspiredintoaction March 31, 2011 at 3:43 pm

Fantastic blog post m’dear!! I see the value, without a doubt, of creating a label and an image for yourself!! You are the Goddess known as Jacqui … I think it’s time for a label for Lorri. Hmmm, how does Lorri the Inspirer (???) sound? Not sure … something about inspiration though, as that is the comment I get most often. I’ll have to work on that!

Thank you for bringing this one to the forefront for me my friend! Actually, the Great Edward Elliott did, I’m so glad I clicked the link! 🙂
Lorri Ratzlaff@inspiredintoaction´s last blog post ..Creatures of Habit &amp Mindset

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Deb Augur@MyWebGal Design and Development March 31, 2011 at 5:56 pm

Oh, Jacqueline! This is the most inspired and inspiring post I’ve read in quite a while. Tremendous stuff. While I’m not a fan of Lady Gaga’s music, I can’t help but be drawn to her energy, drive, determination and exotic / crazy presence. Yes, yes and hell yes… she rocks and is truly a great example of awesome branding, self promotion and marketing. Gotta love that!
Deb Augur@MyWebGal Design and Development´s last blog post ..How many “Gurus” does it take to screw in a light bulb

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Kerry Painter March 31, 2011 at 8:30 pm

Hey Jacqueline. i just read your post on Ms Gaga and I have to be honest I’ve never liked her. Being a rocker like the person who posted the first comment her music doesn’t do it for me but I heard her latest song on the radio the other day and remember trying desperately not to like it. The words were awesome and it was just about “Being you” a very good piece of advice we all should take. You’re right. As a marketer she is phenomenal. Even so much so that my best friend Vicki who is also a hardened rocker, really likes her. If she can convert the way she does she’s got pulling power of some sort of other and hats off to her. She’s a marketing machine. Awesome Awesome post! How do you get your ideas? 🙂

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Kellie Hosaka @network marketing home business training March 31, 2011 at 8:52 pm

Aloha Jacqui,

Thank you for the enlightening post on Lady Gaga. You made some very “eye-opening” points about her choosing her name to free herself from her insecurities…”. It’s definitely a topic for most of us to ponder on…what is my label I am “calling” myself… That’s why your…Goddess is so powerful!!

Wow, thank you for inspiring me to ponder on some of these things today! You are truly expanding! I love watching you soar!

Much love,
Kellie 🙂
Kellie Hosaka @network marketing home business training´s last blog post ..Find Your Inner Purpose In Life And Discover Your Real Career

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Tammy Matthews April 1, 2011 at 11:44 am

Oh Jacqueline – where to begin.
first off i was dancing with you when you wrote goddess happy dance. I could literally see you dancing!!
This has given me some great insight – Sitting At The Queens Table – takes on a whole new perspective. It’s now time for me to get my brand out there! But if I use Queens Table doesn’t it kick out the males that need my help? Would love to hear your response to this!

I loved -What can I say that makes you love yourself more – I’ve found in talking to people in my personal life that it is often of much more help to them if they can love themselves more than if they can solve the problem that’s in their mind. It opens them up to so much more.

What do they cry over – EXACTLY – I wish I had that answer – well, I have that answer, I’m just having a time of putting it into words that others understand!

Thank you again for an amazing post!
Tammy Matthews´s last blog post ..Come sit at the Queens Table With Me!

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Melissa McCloud April 6, 2011 at 12:49 am

oh goddess, i too am gaga for lady gaga! she is amazing…

just this week i heard from an interview that she had a yoga instructor that told her to say 5 great things about herself aloud every morning in the mirror. isn’t that great advice!? if it’s good enough for lady gaga, that’s good enough for me!
Melissa McCloud´s last blog post ..One Down- Three To Go

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Jacqueline Gates April 12, 2011 at 12:07 pm

That’s FAHBULOUS advice, Melissa!
I think I’m going to do that … although my family’s going to think I’m even looney than they previously suspected!

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Mattgeib April 7, 2011 at 12:44 pm

Jacqui:

This is a Powerful post! I love the examples you have used from Lady Gaga’s career. They are so applicable in reaching success in Marketing & Life as well.

I loved what you said here about How she so Loves her fans & wants to serve them…

“She understands them. She knows how they think, what they yearn for. The things they hide and the things they cry over. ”

This is what I am seeking to emulate & bring forth in the business ideas I want to SERVE the world with.

Thank You so much for this Post, I find it to be very inspirational & Motivating for the ‘Mission’ I am pursuing!

Be Blessed

The Great Matt Geib

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Jacqueline Gates April 12, 2011 at 12:06 pm

Sir Matt, you are such a welcome visitor to my blog ~ you always have the most interesting things to say.

You hit the nail on the head here ~ Gaga’s success lies not so much in her showmanship, but in the REASON she does what she does, ie. her mission to help her fans feel better about themselves.

I think I identify so strongly with her because that’s my mission too.
Although I think I’ll skip the meat dress!!

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Melodie Kantner April 8, 2011 at 3:24 pm

This is one awesome post. When I saw Lady Gaga was coming into an award program in an egg I started thinking about the unusual things she does for attention. There are definitely lessons to learn from her and you have pointed them out so well.
Melodie Kantner´s last blog post ..Are You In The Loop

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Jacqueline Gates April 12, 2011 at 12:02 pm

Hmm, as I mentioned several times in the post, Gaga does some things that might not go down terribly well at one’s local mlm meeting, lol,
but she certainly knows how to get attention, and that’s a skill every marketer needs to cultivate.

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Sire April 9, 2011 at 7:41 pm

Hi Jacqueline,

when I first read your post I was thinking to myself, “OK< she's got good looks, a nice figure and a great voice" because I lack all those things but then I read your post and it all makes sense.

It's funny how some people have a sixth sense on what they have to do to market themselves whilst other forever struggle trying to find their way to success. I found your post enlightening, as usual.
Sire´s last blog post ..More On LA- Las Vegas &amp Rewarding Your Readers

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Jacqueline Gates April 12, 2011 at 12:01 pm

Aaah, Sire, it’s that ‘sixth sense’ that the rest of us have to learn the hard way, right?
There are definitely the born showmen amongst us who make self-promotion look effortless and easy,
but if we can dissect them (metaphorically speaking, of course), I do believe we can all do it.
Maybe not to the same degree, but certainly enough to make us more successful than we are now.

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Sire April 12, 2011 at 7:02 pm

Of course we can, all we need is the will to succeed, the drive to make it happen and fortitude to ignore the setbacks we encounter along the way.
Sire´s last blog post ..Blogging! Why The Hell Do We Do It

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Nabil@håravfall suger April 11, 2011 at 8:59 am

What Lady Gaga has that I don’t is not only the looks: but the attitude.

I would never dare to do even half of the things she’s done such as performing naked on stage. That’s what makes her so freakin’ special! 🙂

/Nabil, from Sweden.
Nabil@håravfall suger´s last blog post ..Kvinnligt håravfall- information…

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Jacqueline Gates April 12, 2011 at 11:58 am

And Nabil, it’s the attitude that makes all the difference.

(Isn’t the internet awesome? I get to chat with someone from halfway across the planet!!)

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Nabil@how to bring on labour May 15, 2011 at 6:40 am

(The Internet sure is an awesome place. That’s why I’ve decided to make it my place of working. If it wasn’t for the Internet – I would have been pooooor as h*ll. But I’m not :))

Sorry for the late answer to your comment by the way…

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Jacqueline Gates May 26, 2011 at 5:52 pm

The internet is the best thing ever for those of us wanting to make a HUGE difference in the world!
Glad you’re not “poor as h*ll”, Nabil!!

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Sherrie Koretke April 19, 2011 at 2:48 pm

Lady Gaga is a an excellent example of marketing at it’s finest. I noticed that she has being compared to Madonna but I see her a bit differently. Both of them are excellent at self-promotion, that’s for sure, but Lady Gaga has to compete in a whole new era of various forms of entertainment.
Sherrie Koretke´s last blog post ..Do You Deserve or Are You Entitled to Wealth

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Sandra Gonzalez@Walmart Coupon Codes April 20, 2011 at 12:02 pm

Lady Gaga is our modern day Madonna and she planned it that way! She is definitely talented and she is an inspiration to all of us ladies who want to accomplish things in life, our way!
Sandra Gonzalez@Walmart Coupon Codes´s last blog post ..Spread the Word About Walmart Coupon Codes

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Lynne Quintana April 29, 2011 at 5:12 am

Shoot! Yes Lady Gaga has a deeply intimate knowledge of her market. Everything she does she does for the people who love her. This is the attribute that is fundamentally necessary for all the marketers – the ability to connect with the target market.

Keep the Smiles,
Lynne

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Shivam Garg April 29, 2011 at 7:41 am

Hi JACQUELINE GATES,
This is really very powerful article on Lady Gaga and her success. I too am a big fan of her.Also the points you listed were really well chosen and well explained too. Lady Gaga is definitely going to pass many competitors in the market.

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Thomas April 30, 2011 at 2:59 am

Hi Jacqueline
I am not too big a fan of her music, but I must admit that she is very talented and unique. The way she has been able to brand herself is very impressive I think.
Thomas´s last blog post ..Twitter Guide For Dummies part1

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Jacqueline Gates May 26, 2011 at 5:59 pm

Agreed, Thomas.
The fact that even those who don’t follow pop music know who she is, is a testament to her marketing/branding skills!

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waterpearls May 26, 2011 at 8:47 am

Hi Jacqueline,
Nice post.Lady gaga is very unique and this is the reason of her popularity.I am not a big fan of her but I like to watch her uniqueness.
waterpearls´s last blog post ..BHCosmetics Coupon Codes

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Jeff@Individual Life Insurance May 26, 2011 at 5:13 pm

The most unique part of Gaga’s empire is her interaction with fans. She even calls them her little “Monsters”. They follow her because she relates to them and she’s different. As marketers or business owners, that’s exactly what we have to do.

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Jacqueline Gates May 26, 2011 at 5:48 pm

Precisely, Jeff! But most of us don’t have that kind of courage to play full out ~ but if we want to stand out from the crowd, we HAVE to!

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Calli @ Wedding Favors May 27, 2011 at 8:48 am

Hi Jacqueline,

Interesting post. I am not a great fan of Lady Gaga but I also admire her courage and girl power. I know that all of those weird costumes are only to make a difference and promote her image. But what makes me like her is that she is doing some of her gimmicks for a cause. If only some of the celebrities could do something to promote a better world instead of getting caught by paparazzi drunk, their fame and fortune could be in good purpose.

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Andrew Walker May 30, 2011 at 11:16 pm

Hi Jacqueline,

I am a fan of Lady Gaga, her uniqueness and her music also. She has everything controversial, like her dress, hair also her idealism. But, all of them are full of inspiration. And I believe, those inspire her other fans. Her courage to be different is the most inspiring part. She did her job well.
Andrew Walker´s last blog post ..TheOfficeSuppliesSupermarket Promotion Code

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Stella@Street Fashion South Africa May 31, 2011 at 7:13 am

Not such a fan of lady gaga anymore after she constantly is insulting reliogion with her songs and aiming it at the youth giving out the wrong message and just not a good role model for your kids to follow!just my oppinoin of her.

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Lilian June 1, 2011 at 9:34 am

This is interesting because you related Lady Gaga to marketing. I agree that Lady Gaga has sense of style and she is really brave on flaunting her stuff. She is definitely nice to her fans, she even gave them coffee and donuts for them after waiting for her “SNL” skit. I like your 90-day plan and transition.
Lilian´s last blog post ..How to Help Someone Having a Panic Attack

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Jacqueline Gates June 6, 2011 at 9:08 pm

90 day plans have become the backbone strategy of my business, Lilian.
Having the courage to be as outlandish and brave as Gaga might take a bit longer lol!

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Jeannette June 20, 2011 at 12:59 pm

Great post, Jacqueline! And it’s clear from your example you’ve taken many of her lessons to heart.

Thanks for sharing the insights and wisdom you’ve gleaned from Lady Gaga. 🙂

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Jacqueline Gates June 25, 2011 at 11:09 pm

And thank you for visiting, oh favorite blogger!!

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chris@sous vide machines June 23, 2011 at 2:51 am

I agree she is a smart cookie, just like Madonna before her. They understand the business intimately but still retain their artist sensibilities. I believe Gaga writes much of her material but she definitely outsources some of her styling. Madonna outsourced just about everything from style to music (and still does to this day).

I quite liked the story that did the rounds when Gaga was first making her name, that she was a hermaphrodite. The rumors did the rounds like viral videos on youtube then she did interviews to say that in fact she was. She even said that she had a huge “Donkey Dick” on the Johnathon Ross show. To this day I don’t know what was/is the truth but it smacks of a clever way to get publicity (seemly for all the wrong reasons) that she turned to her advantage. And in a slightly out of the box way it fits in with her persona as lady gaga.
chris@sous vide machines´s last blog post ..Sous Vide Cookbook – If You’re Getting Into Sous Vide Then Get Into These Books

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Jacqueline Gates June 25, 2011 at 11:08 pm

I hadn’t heard that story (and WHAT a story!!) but I can well believe that she wouldn’t shy away from anything that would get people talking.

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Kevin from Pearl Jewelry June 23, 2011 at 10:22 am

Lady Gaga sure is a star. She doesn’t quite wear the most acceptable of all dresses, but she doesn’t fail to grab a few eyeballs. It is the attitude that makes her what she is. You are right, she’s on a mission and seems to be doing a decent job at it!!

Kevin Rudd

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Alan June 23, 2011 at 4:44 pm

I think her peculiar style is nothing more than a marketing ploy. People like crazy and she is gaga after all!

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Jacqueline Gates June 25, 2011 at 11:07 pm

It IS a marketing ploy … one that works incredibly well!

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Zaman@Online Casinos July 11, 2011 at 11:17 pm

Hello Jacqueline, the content is quite entertaining for sure, as it won’t divert the fans of lady gaga to somewhere else. However, coming towards the core topic, lady gaga has got just super talent that could be hardly beaten, though, as a matter of fact, she is giving tough time to the bad boy, Eminem. Yes, being a girl giving competition is just really appreciative. Everyone would wish to have at least one skill of lady gaga. Anyhow, nice post. Keep it up.

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Celeb Gossip´s last blog post ..1

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jason@celebrity interviews April 9, 2012 at 4:12 am

Lady Gaga is the Real Rock star!! I like her all chart busters, Just Dance was on the chart position in Top 10 not only in USA but 21 others countries also. It had sold over than 8 million copies worldwide.

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Alex June 19, 2012 at 11:16 am

Lady Gaga is amazing! As you well said it, it’s more than her music. It’s her lifestyle, it’s her premise. She’s an inspiration, a powerful woman able to change people’s minds (in a good way!!).

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Alisha Mohs September 27, 2013 at 11:54 am

Jacqui,,

I absolutely loved this blog post! It makes me want to DO and BE better! Totally inspiring! I’m also going to pay closer attention to Lady Gaga. You opened my eyes to personalities/marketing right in front of me that I didn’t realize.

Thank You! Lots of Hugs!!
-Alisha 🙂

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Jacqueline Gates September 27, 2013 at 12:25 pm

There’s marketing genius EVERYWHERE, Alisha, and it’s such fun to watch and play with.

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