Jacqueline Gates

Be The Leading Lady of Your Own Damn Life

Marketing Is SOOOO Much Easier If You’ve Dated A Serial Killer

by Filed Under: Musings

This goddess has come to the conclusion that marketing anything is soooo much easier if you have dated a serial killer!

(The remaining article is a sort of transcript of this video, for you dahlings who’d rather listen than read.)

Seriously, dahlings, it seems to me that the bigger the story, the easier it is to market whatever it is you’re selling.

For example, if you’ve lost 150 lbs;
or gone from foreclosure to a mansion in a year;
or been abandoned with 17 children in the gutter and built a multi million dollar empire;
then that story is automatically magnetic.

Let’s face it, we all love a gripping story with a happy ending
and when you’re competing with the deafening noise on the internet,
having something extra-ordinary to say makes it easier to get attention.

But here’s the crux …

most of us don’t have big stories!

And thank heavens for that, I say.

But you know what the killer part of this is?

Getting out of mediocrity is much, much harder!

When you’re trying to move up out of a relatively comfortable, ‘normal’ little life,
there’s no survival instinct kicking in to boost your efforts.

No sink or swim.

No urgent need.

In fact, you’re fighting against society because society is geared to keep you
exactly where you are now … in ordinary-ness!!

And most people are so stuck in their comfort zones that they won’t understand what you’re trying to do anyway.

So what is an entrepreneurial goddess to do about this?

Well, I for one have absolutely no intention of manifesting some kind of personal disaster into my life
just to propel me forward, thank you.

I mean, I’d much rather avoid the stresses and misery of obesity,
or debt collectors, or having to live on someone’s couch,
and I’m assuming that you would too, right?

We would much rather get ourselves out of mediocrity and ordinary-ness
without having to sink to the depths of despair in order to create a springboard for ourselves.

Ok, so how?

**dons superhero apron and tiara**

Goddess Jacqui to the Rescue!!

Firstly, focus on Your Own Story / Find your own triumphs.

No matter how small and ordinary you might feel your life is, there are things you’ve achieved that are worth celebrating.

Ok, so say you lost 20 lbs. Now, it might not be the jaw-droppingly impressive 150lbs , but darling heart, that 20lbs is the difference between a size 12 and a size 8! It’s the difference between skinny jeans and your mother’s jeans ~ do you know how many slightly tubby souls out there would be thrilled with that?

Focus on that feeling of triumph, the delicious thrill of being a winner.

Deliberate creators know that what you focus on, you get more of, and believe me, sweetie, the more you put your attention on feeling triumphant and successful, the more the Universe will give you things to feel triumphant about.

Celebrate your current abundance

So you have a day job (like me) ~ Celebrate that! Don’t hide it just because you’re not living the jet-set mobile lifestyle just yet.Be utterly, down-to-your-toes thrilled that you have a way to fund your dreams. When you don’t have to fret about putting food on the table, it frees you to focus your attention on what you really want to do.

“Work full time on your job, and part time on your fortune.” ~ Jim Rohn

But let’s talk about when it gets hard ~ when being comfortable is like standing on quicksand.

Jim Rohn also said, “If it’s easy to do, it’s easy not to do”, and darling heart, therein lies this goddess’s biggest hurdle.
After all, when you don’t have a pressing need to make that call,
if your survival doesn’t depend on making that sale,
or studying that course,
it’s oh so easy to put it off,
to leave it till tomorrow because American Idol is on tonight, and not tomorrow, right?

But it’s an irrefutable truth that if you keep doing what you’re doing, you’re going to keep getting what you’ve always got.

And the law of nature says that you’re either growing or decaying, and every moment that you stay stuck,
every time you put off doing what will help you grow,
then, my angel, you’re actually aiding your own decay.

That was the rather nasty realization this goddess came to recently,
and I hate to be the bearer of bad news,
but really sweetie, unless you keep going, moving forward,
you’re going to get so deep into your comfort zone that it’ll be almost impossible to get out of.

Time is our only non-renewable resource …
and if we keep putting off – because we don’t have to right now – the things that will create our dreams,
the financial security we’re wishing for …
if we keep putting them off, we have stayed and decayed just that little bit longer.

So here’s a recipe for busting out of mediocrity, for setting fire to the normal-ness of life and finding the ladder, the kick start, the jet propulsion to get us out of ordinariness.

  1. Focus on what you want, not on what you don’t want.
    Law of Attraction states that what you focus on, you get, so it stand to reason that focusing on the debt, focusing on the crappy job you’re still stuck in, focusing on the Fleet Commander status that you don’t have yet,
    that’s a sure fire way to get more of what you don’t want.Instead, gorgeous soul, focus on your BRILLIANCE.
    Focus on what you’re good at.
    Focus on that step you took yesterday that was so challenging and how good you felt when you did it.Because the more you focus on feeling like you’re winning, the more reasons you’ll have to feel that way.

    I know it sounds hockum, I know it sounds woo-woo, but it’s what I’ve discovered to be true,
    and it’s definitely worth a try, don’t you think?

  2. Use your time wisely.
    Invest it in yourself and your dreams. A second wasted is a second lost, you’ll never get it back, and the worst thing is to get five years down the line and realize that you’re in the same place … or worse … than you were today.
  3. Get the important people in your life on board with you.A lot of the time, when we start expanding and growing and stretching the borders of our comfort zone, the people around us, especially our nearest and dearest, can find this a little uncomfortable.Probably not deliberately, but they just might not get why you’re doing what you’re doing or why. After all, everything’s quite ‘comfortable’ right now.
    “It wasn’t raining when Noah built the ark.” ~ Howard Ruff

    and so they’ll resist you covertly and unintentionally, maybe by pouting when you head off to your home office again or getting miffed when you don’t join every single family barbeque.

    Try to get them on board, but realize that sometimes you just have to say, “I’m sorry but this is something I have to do.”

    Remember, their reaction is their choice, but you cannot sacrifice your dreams on the altar of their blindness.

    One word of warning here though … Don’t go announcing your goals/intentions/vision to all an sundry on Facebook, Twitter, etc.

    There is huge power on Keeping Your Mouth Shut!

    Watch the video linked above and you’ll see what I mean.

  4. To paraphrase one of my mentors … “Act as if, and go as though”I like to ask myself, “What would RICH ME do?”Now obviously I don’t always do what Rich Me would do … I don’t buy the shoes, or book the cruise … but it’s still an interesting exercise in shifting your awareness and catching yourself when you’re focusing on lack or scarcity instead of the lusciousness that’s on its way.

    The key is to act NOW like the person you are wanting to become.

    But do be careful of modeling yourself too closely on someone who’s already successful.

    What I mean is, they might be able to goof off for a few days and not write to their list, or go for a 4 month cruise round the world and not do any work at all, but remember that they couldn’t have done that when they were still half way down the latter.

    So remember that when you’re modeling their behavior. Model yourself on what they were doing when they were at your level, not what they’re doing now.

    Model their growth, not the result. (Going to do a full blog post on this because I think it warrants a fuller explanation)

So you see, darling heart, while it might make it easier to get noticed, there really is no need to date a serial killer, or manifest some kind of disaster in your life, just so that you can have a juicy marketing story.

Now obviously I was being wildly facetious about this.

There are people out there who have achieved incredible things, who have moved from dire hardship to blissful abundance, and I deeply admire them.

But I honestly believe that getting out of middle class, getting out of a comfortable ordinary-ness
takes so much more courage,
so much more determination,
takes so much more stick-to-it-ive-ness
than anyone ever gives credit for.

That’s what I’ve been through and what I’ve found.

I’d be delighted to know what you think.

Add your opinion to the comments below … this could get interesting!

Wishing you oodles of bliss-ings and luscious abundance,